Today, there are about 23 million people that struggle with addiction in the United States, yet only about 10 percent receive the treatment they need. Why do so many people not receive help? One reason could be that patients may not know what comprises a good addiction treatment experience, according to a June 2016 study conducted by Recovery Brands.
The study examined both the pre- and post-addiction treatment preferences and discovered a disconnect between what people think they want, what is impactful to the recovery process, and what treatment providers include in marketing materials. Discrepancies reported by the participants varied from counseling staff to group therapy, with the highest gap reported in facility offerings.
Source: Recovery Brands
Why is there such a big discrepancy in facility offerings? According to the study, prospective clients highly undervalued aspects usually hailed by individuals that have completed treatment, including group counseling, facility amenities, and recreation and activities.
Ruchi Sanghani, director of research at Recovery Brands, says the findings of the study demonstrate the need for more consumer education on the addiction treatment process.
“This was really an important area for us to investigate, because it greatly impacts how people are searching for and experiencing treatment. There aren’t any global indicators by which people can say, ‘OK, this is what constitutes a quality, successful treatment program. I should look for these things.’ Because of this, consumers end up relying on external information to determine what will be most valuable to their satisfaction and ultimate recovery outcome. We needed to look at whether that information aligns with elements of the treatment process that consumers later find helpful in the recovery journey.”
See the full study from Recovery Brands here.