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‘This is Your Brain on Drugs’ Campaign Returns for 30-Year Anniversary

 

“This is your brain on drugs.” It’s a PSA that’s recognizable for those who lived through the 80s. Now 30 years later, it’s been re-envisioned to reflect parenting today.

The “Fried Egg 2016” campaign from Partnership for Drug-Free Kids focuses on the questions parents receive from their drugs and to let them know the organization provides answers, guidance, and solutions.

Emmy-Award winning actress Allison Janney does the voiceover for the new PSA. Partnership for Drug-Free Kids says they are fortunate to feature Janney because she currently plays a mother in recovery on the CBS sitcom, Mom, and also had a brother who died after struggling for many years with addiction and depression.

The New ‘This is Your Brain on Drugs’ Video Features Teen Questions

Janney starts the PSA out by saying:

“This is your brain. This is drugs. This is your brain on drugs. Any questions?”

The PSA then features several teenagers asking the following questions:

  • Prescription drugs aren’t as bad as street drugs, right?
  • Weed is legal isn’t it?
  • Drinking is worse than smoking weed, isn’t it?
  • Why is heroin so addictive?
  • Molly just makes you feel happy!
  • Mom, dad, did you ever try drugs?

These questions represent some of the most common things teens ask their parents in regards to drugs. With the recreational use of marijuana now legal in four states, teens are likely to ask questions about the drug. Prescription drugs and heroin are also popular topics due to the current opioid epidemic sweeping the country.

Parents Need to Talk To Their Teens About Drugs

Parents are encouraged to talk to their teens about drugs and answer their questions. There are many resources that provide help, including the Partnership for Drug-Free Kids as well as the list of Addiction and Recovery Resources on our site.

You can watch the PSA video, “Fried Egg 2016”, here:

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